Mobile TV - It's a hit. Mobile Monday Melbourne

At Melbourne Mobile Monday's August 7 meeting I spoke about Mobile TV - "Mobile TV – It’s a Hit!".

I opened with the statement that "Mobile TV" is not about "TV" on the mobile.

It is about digital broadcast of data which means everything and everything in combination - music, TV, data downloads, time-shifting on the handset, content purchase of screensavers, music, ringtones, highlights of preset events and people and actions, video snaps, shorts and long capture, radio, etc. and reshaping the distribution channels.

To read my opinions on "fad or fantatasic", "why bother", "winners and losers", "if so hot why so slow?" and more download the PDF of the presentation. I've also prepared a 2-page (PDF) easy-to-read discussion, which was a answer to a panel question.

My bottom line?

Mobile TV success is about building Interaction, Involvement, Integration, and through Content, Community and Communication (IM voice etc) – this requires device intelligence and the cellular feedback loop. Those 3I 3Cs are where the profit is and where the whole purpose of the mobile content industry is heading.

Your mobile (as we here at MoMo all know) is 3P - Personal, Personalisable, Private, and 3I - Intimate, Immediate and Integrated (meaning technically integrated and integrated into your life and lifestyle).

The combination of these mobile phone characteristics with digital broadcast and the content and entertainment world is simply an explosive combination, unheard of in the annuals of the world so far.

For more insight see this article which I just found today Mobile TV and Wi-Fi® On a Single Chip and I nearly jumped out of my seat as it spells out one of my key messages, read the last paragraph:

Asked who would need a product based on such a chip, [FreeScale] replied: "The instant gratification generation using portable video players. If they want to see a video clip they want to see it now. They want to be able to download it immediately".

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Comments

[Yamgo]

Anyone tried this mobile TV service out? They got some good extreme sports video on the website: http://www.yamgo.com but it also works on your mobile phone apparently on any video enabled phone with WAP access.