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« | 06.04.16 | Weekly i-mode Business Newsletter | Main | | 06.04.23 | Weekly i-mode Business Newsletter »

The "little list" of Nokia defects - FOMA DoCoMo

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Nokia's pained launch of its "delayed by software bugs" FOMA 3G handset for DoCoMo has not exactly resulted in the sort of street level credibility to which such a noble brand would be thought to aspire.

Nokianm850igfoma The Nokia NM850iG handset had been scheduled for release on February 24, however DoCoMo announced on February 22 that it was postponing the launch due to software bugs.

When recently buying a NM850iG in Tokyo one of our colleagues was given a list.

"These are the software bugs that come with this phone", said the sales assistant, "Japanese phones don't have bugs so we have to give out this list so that our customers are not surprised."

Is it really worth such a "launch" and how does a firm recover from this kind of value destruction and its widespread propagation in the market by the sales outlets and consumers?

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Comments

This sucks! Japanese phones are completely dumb (as in non-smart type phones). They look shiny, but they only do what DoCoMo wants you to. Nokia isn't helping move towards a smart phone market releasing crap like this.

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