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    i-mode 5.3m
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    Outside Japan 198m
    i-mode 45.8m
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    2010 Target 100m
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    Jan 2004 2m
    3G 12m
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    Updated April 30, 2005

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« | 05.07.31 | Weekly i-mode Business Newsletter | Main | Workers say Oh No to O2 »

Philips eyes untapped 3.3 billion mobile phone users

"Right now, 77 percent of the world’s population lives within range of a mobile phone network, but only 25 percent of the world’s population subscribes to a mobile phone service (Sources: World Bank and EMC). All around the world operators have the infrastructure in place for mobile services, but the relatively high cost of mobile phones is holding back potential subscribers," said Thierry Laurent, executive vice president of business development, communications businesses, Philips Semiconductors.

Philips has pioneered the system solution approach, with one in seven GSM handsets built on the platform. The scalability and flexibility of its Nexperia system solutions is at the heart of enabling Philips to deliver its low-cost solution, which can easily be integrated into mobile handsets by its customers.

The first product from the project will be a sub-$5 system solution - a GSM device capable of making calls and sending SMS messages. It will have a black & white screen and will be able to play polyphonic ringtones.

By bringing to market a sub-$5 system solution, with all the hardware, software and peripherals necessary for building mobile phones, Philips is enabling its ODM, OEM and operator customers to dramatically reduce costs and bring sub-$20 handsets to the consumer.

Speaking at the Ultra Low-Cost Handset Conference (Amsterdam, 28-29 June) Laurent said that the initiative would be based at Philips' facility in Shanghai, and that it would seek to drive down total handset costs for this market segment below $15 by 2008.

Currently, the lowest cost mobile phones on the market are just below $40.

While these ultra-low handsets lack i-mode and other mobile internet functionality, the advancements in core systems they bring, especially from the Chinese research and development, will put pressure on all handset prices and bring them all down in parallel.

Is there an project or news that you think we should feature? Email tips@imodestrategy.com. Thanks!

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Posted by on August 02, 2005 at 11:26 AM in Telcos & Telco Industry, Web/Tech, Weblogs |

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Listed below are links to weblogs that reference Philips eyes untapped 3.3 billion mobile phone users:

» Reaching the Other 75% from The Mobile Technology Weblog
Walter Adamson over at I-Mode Strategy writes about Phillip's initiative to put handsets in the pockets of the 75% of the global population that is within reach of service but for whom phones are financially unattainable. Walter writes: "Right... [Read More]

Tracked on August 03, 2005 at 08:47 PM

» Philips' program to create sub-$5 mobile phones from Smart Mobs
(Via Mobile Technology Weblog) i-mode Business Strategy blogs about Philips' program to create ultra-low-cost phones: "Right now, 77 percent of the world’s population lives within range of a mobile phone network, but only 25 percent of the world’s pop... [Read More]

Tracked on August 04, 2005 at 02:49 AM

» Driving the Costs Down from WorldChanging: Another World Is Here
Last February, the GSM Association (the organization of manufacturers of mobile phones on the globally-used GSM standard) announced the Emerging Markets Handset Program, seeking to... [Read More]

Tracked on August 07, 2005 at 07:32 AM

» A Cell Phone for Under Five Bucks from FutureWire
Philips Semiconductors executive Thierry Laurent has a solution to bring cell phones to the masses: a cell phone that would retail for less than $5... [Read More]

Tracked on August 09, 2005 at 12:55 AM

» $5 phones from JD on MX
$5 phones: Over the past eight years there has been a tug-of-war in mobile devices -- one evolutionary strain pushes for more capable gadgets with higher-end functionality, while another strain pushes for lower-priced and more universal gadgets. (I rem... [Read More]

Tracked on August 20, 2005 at 07:20 AM

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