In an interview in Wired News Brickhouse President Clinton Fayling shows how the Adult industry views the mobile content opportunity, and it's enlightening.
We believe mobile will have a bigger impact on the adult industry than even the internet. We are going to work with carriers and abide by their standards and practices. For the U.S. market, that means featuring Wicked contract stars in lingerie and bikinis. Internationally, we will offer nude content, says Fayling.
WN: Why do you think mobile will be bigger for adult content than the internet?Fayling: Because mobile is truly a personal device. Your computer may be viewed or used by a family member, friend or co-worker, but the phone is something that rarely leaves the owner's sight. The viewing experience is different, but mobile content is intended for short periods of viewing time. Internationally, acceptance has been swift [except in the US].
WN: What do you think of the projections for the mobile adult-entertainment market?
Fayling: The projections are all over the map. But I fall back to the lessons learned with the internet. One of the great features of the mobile phone is internet access virtually anywhere. If typical adult consumers access the internet via their PCs, why wouldn't they do the same wirelessly? The only factor that could skew the numbers is the type of adult content that can be accessed via your mobile phone. We are playing by the carrier rules, and we understand they want to move ahead cautiously to balance their subscribers' interests and concerns.
Brickhouses' content partner, Wicked Pictures, was covered in an interview in Xbiz.com.
The Yankee Group predicts the mobile adult-content business to be worth $1 billion worldwide by 2008, while Juniper Research has it at $2.1 billion by 2009, while Strategy Analytics last month released a report predicting that global spending on adult mobile content could reach $5 billion by 2010.
Wireless adult products already are big business in Asia and Europe, where consumers of mobile-based adult content spend an average of US$34 per year downloading erotic images and explicit videos.
Fayling's confidence reflects the potential of applications and content that work to the mobile phone's advantages of:
- Intimate
- Addictive
- Viral
- Relevant.
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